Just finished working on the first concept for the 2018 Breckenridge Oktoberfest hockey tournament logo. That’s a mouth full. I almost always start with one design concept and present it to the client. As opposed to two or three. That way, even if they hate it, at least we have a frame of reference and some direction to go in. It’s not always necessary to spend an extra hour or ten working on multiple designs. I find that almost all my clients need some sort of starting point before they actually figure out just what they want. However, it’s always nice when they like the first design, definitely makes my job easier.