A new client of mine GK Records, is starting a record label. So he asked me to put together a logo design for his rap / hip hop record label. This is definitely the first time I’ve designed a logo for a record label, really anything music related. If you can’t tell there’s a bit of American (aka China Motors) automobile influence in there. Yes the client was advised of trademark infringement laws.
Here’s a finance logo design for Focused Compounding out of Dallas, TX. These guys are starting a WordPress blog about finance and investing, focusing on the Punch Card theory. I’ll start building the site early next week. To get a feel for the design of the site, I first started with the logo (as always). Being that the concept is built around the Punch Card theory, I incorporated that feel into the logo design by adding the numbered circles. I don’t like to overwhelm a design with too much clutter but the numbers are soft and not overbearing, so they work.
Here’s another logo concept for Cloud Nine Marketing. This logo design has some flow which makes it a bit playful and almost a bit whimsical-ee.
I reworked my friend Jon’s pine cone logo. He liked my previous design but wanted to incorporate Fibonacci’s Golden Spiral into the design. Here’s what I came up with. The font from the previous design still seems to work so I kept it.
Here’s another logo concept for Cloud Nine Marketing. The client wanted to incorporate sun rays / sunshine into the design so that’s what I did. I started with a some simple shapes and went from there. Nothing ground breaking here but a simple and recognizable design. Lets see what she thinks.
I’ve been working on some branding for Heroes Home Care out of Colorado Springs. Logo, letterhead, business cards, etc. Below is a mockup for a business card design. This is home care so I didn’t go with anything too flashy, keeping it simple and bold. I think about the audience who’s receiving the information and it reminds me to keep everything crisp and legible. Not that I ever design anything too outlandish, just putting it out there.
Punch Card Research started as a small personal blog out of Michigan. They research the data from both large and small businesses. Their idea is to give readers some detailed insight into which companies are worth investing in and which ones to avoid. The concept behind the name ‘Punch Card Research’ is that if a potential investor only has ‘X’ amount of investments to make over his/her lifetime, they might choose a little more wisely before investing their hard earned money into a potentially hazardous business model.
Do to a high demand from their extensive readers, Punch Card Research has hired Hi-five Design to put together a simple branding package for them along with a new website that proudly promotes their knowledge into the business world.
Here is my first approach towards the logo. My thought process behind the design was to incorporate a graph for the companies logo. So within the box is both a line graph and a bar graph symbolizing growth. The lettering is very bold and simple. I used navy and gray as the main colors since they represent both a professional and corporate mentality. Being that you’re doing research on companies growth and success, it seemed fitting. I used the red as something to catch the eye and make the logo a bit more recognizable. The red also symbolizes the word “research” which and is also used in the bar graph within the logo, so the two coincide. I imagine most people stick a punch card in there wallet so it gets a bit beat up from being taken in and out. This is why the logo has a bit of a grunge effect to it.
And that’s the silly psychology behind the logo concept. Lets see what the client thinks.
Here’s a logo concept for a new client, Three Sisters Frybread co. I was pretty excited about this one, especially since it was a friend of the family and the fact that she’s going off on a new business venture. Her and the ladies in the family have been cooking up homemade frybread since the beginning of time. An old recipe that’s just to die for. I was honored that she asked me to put together a design for her. Her husband is giving her his old Winnebago camper to turn into her own personal food truck, super cool! I’m jealous because these old campers are hard to come by without dropping a pretty penny. Any who, onward with the design. I wanted to go with a vintage style design, it just seemed fitting. Kept a southwestern type feel with some warm colors, some Rockwell font and a minimalist corn stock. I also went ahead and mocked up the camper to give the client an idea of what could be. No idea how much money she’s investing in this little business but I’m going to do my best to make her look like a million bucks.
Here’s a logo concept for Ethos Sports and Performance out of Colorado Springs.