Cerberus Brewing asked me to design a new logo for their brand. They wanted to go with a full dog this time, as opposed to just the head. During the brainstorming process, I started thinking about Black Label Society and how their band logo embodies that old biker gang style. Something you’d see on the back of a leather jacket. Rough and tough and full of piss and vinegar. the design, not Cerberus’s beer, their beer is great. Here’s what I came up with.