Organized Brand Development

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The rep for Simplicity Organizing came to looking for organized brand development that described her company in the easiest way possible. My objective was to create a logo that was simple, direct and clearly organized. The first thing I thought about was a filing cabinet and the folders inside. I love the shades of blue; they’re sharp and easy on the eyes as well. To me they appear very calming which is the whole point of organization right? Knowing where all your shit is creates a sense of ease on the mind. I also built a website for her, CLICK HERE to check it out.

I just might have to call her someday to get me on track because I have a bad habit of just throwing my paperwork in the filing cabinet and hope it lands in the right folder.

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