Here is a brand mockup for an Amazon shipping company out of Grand Junction, CO. Product Movement is a veteran owned company so they wanted to incorporate some military ideas into the design.
I utilized a simple box design along with arrows to show movement, they also double as ranking patches from the military. We wanted to incorporate some military ideas without it screaming America. Plus the flag is so iconic, they would have a hard time differentiating themselves from similar branding practices. I used a more modern font that’s bold, and slanted the text to help show movement or motion within the design.
Overall the design is very simple and bold which makes it versatile for various applications. This logo can be used on either a white, black or orange background. This allows us to play around with the color palette while still maintaining brand recognition.