Here is a brand identity guideline I put together for Asphalt Advanced Services in Colorado Springs. These can get quite extensive with detail into do’s and don’ts. This is the summarized version.
Here is a revised asphalt logo concept for “Asphalt Advanced Services”. After reviewing our initial design, the client had some new ideas, so we put them to work. The standard color palette for this industry is yellow and black, but we wanted to play around with some other ideas just to see if they would work. Personally I still like the yellow and black or the yellow and navy, it just seems to fit better. Here’s what we came up with.