Here is the revised logo design for Colorado apparel company. The client really like the first concept, but we agreed it needed some tweaks. So I changed up the shape of the boulder as well as the font.
Here is a Colorado apparel company logo design. Rocky Roots is a startup and looking to add their twist on Colorado tee’s. My approach was to incorporate a boulder as the background alongside a rocky looking font. I did try incorporating the roots but it just looked odd. I added a texture to the boulder to give it a distressed look. The logo can be used in a vertical or horizontal layout depending on the application. For colors I chose a desaturated dark purple and light grey. Overall it makes for a simple, bold, and cool concept. Apparel logo design by Hi-five design.