Just finished working on an alligator logo design for roofing company Roof Leak Investigators. When the owner of this small business approached me, he already had a pretty solid concept in mind, and a pretty good one I might add. It’s nice when there’s a clear vision, always makes my job easier. He had the idea of combing gator from investigator, and going after a Sherlock Homes meets Snoopy. Here’s what I came up with.
A roofing company out of Colorado Springs is looking to expand their business into the Arizona territory. Which is where the family owned business is originally from. They were looking for us to develop a roofing logo design and start building on their brand identity. Originally the owner wanted to incorporate the Arizona state flag. However I’ve never been a big fan of this idea because so many other businesses utilize these same elements within their own logos. So I went a different route, still utilizing Arizona colors and elements from the desert landscape. For the logos icon, I wanted to incorporate an Arizona mountain with a rooftop. Seems to work, I dig it. The font is a simple and bold sans-serif font with some minor tweaks. I did keep with the Arizona colors, however I replaced the yellow with a soft grey. Overall it seems like a strong design concept. Lets see what the owners think.