Here is a hot air balloon logo concept for Colorado Springs bases non-profit United Providers. The client asked to incorporate the hot air balloon to convey “going up or moving up”. They help people with disabilities become more self reliant, hence moving up in life, and also, UP being the acronym in their company name. I created a simple but recognizable balloon with a shadow underneath that shows lift in relation to the ground. The typography is a serif style font that conveys a professional look that’s also a bit loose to convey a bit of playfulness. Here’s what I came up with.
