A longtime client of mine is kick-starting a new business venture. It’s going to be a smoke shop selling cannabinoid products, including Delta 9, Delta 8 and CBD. Right now I’m working on the brand development for this smoke shop, but once we finalize this I’ll begin working on the building design. After sitting down with the client, we thought it would be cool to go after a retro style design. It sort of has that 1960s motel sign look to it. I even came up with a groovy motel carpet pattern that can be used as a background on various applications. There’s so many cool things we can do to expand on the branding. From merch to schwag, packaging and marketing stuff. Exciting project indeed! Here’s what I came up with.